15 Sept 2023
Casa Mia Coliving’s Net Promoter Score (NPS) today is 35%, a testament to the work that the team has done over the last few months in response to the feedback we received from our members in the last Semi-annual Survey in February 2023! Let’s take a look at what we changed in the last six months and what our members feel like need improvement!
We want to say thank you to all the members that gave us feedback. This was the survey with the highest number of responses, since we have started to run these in February 2021. This feedback has been one of the best tools for us to make actual changes that are appreciated and vital for our coliving members to have the best experience possible. For example, in the last survey (in February 2023) we received feedback on the response time on maintenance issues, consistency of the weekly cleaning and improved home launches. Here is how we improved.
The last survey in February 2023 found that members felt there was space for improvement in response time to any issues they may be experiencing at home. For those that are unaware, we have a butler service that helps our members with any issues they may be facing in their homes. Ranging from air conditioning problems, broken furniture that needs replacing or pest control issues. To improve our response time, we expanded the team! Sy joined our Community team in April 2023, (see her welcome post here) and has been a tremendous help. We have also made our members more aware of our operating hours and our promise of responding within 1-2 business days. Should there be any emergencies that require immediate attention, we also have shared information with them via our auto-response and in-house guides.
Additionally, we have also hired a new handyman (you may have seen him going around in his new electric van) who will help attend to any issues in the house that can be fixed immediately. This means there are less instances where we need to reach out to external contractors to get issues resolved. This time round we have seen that our members are a lot more satisfied with the response time on maintenance issues! We also had specific member feedback praising our new handyman for his work, which is always lovely to hear :)
All our homes come with weekly cleaning included in the rates(repeat, all of our homes have weekly cleaning included in the rates – we just want to make sure you all know what all-inclusive at Casa Mia means). The cleaning covers communal areas (such as the dining and living room, as well as the kitchen) as well as the members’ bedrooms and bathrooms (for no additional charge). In our last round of feedback our members had mentioned that the consistency of cleaning needed improvements. To help solve this issue the Community team has hired two new in-house cleaners. We’re happy to say that we have seen an improvement in satisfaction with the cleaning. Over the last couple of months we have also introduced the concept of cleaning checklists. It continues to be our mission to make sure these tasks are full-filled to a great standard by the cleaning team!
In the beginning of 2023 we had an influx of new homes, which meant there were some months where we were launching five homes per month. The influx resulted in the Real Estate Acquisition & Development team having lots of tight deadlines to meet resulting in a few apartments launching in average conditions. To improve this we have implemented a thorough checklists and inspections before each launch.
Rent is something that members will most likely always mention in our survey. Anything to try and get that reduced rent right ;) Additionally, about rates adjustments:
Here are some of the highlights from this survey round.
Your feedback has shown us that generally the cleaning and the cleaning schedule has improved! This is great to hear. We have replaced and hired new in-house cleaning staff and have made sure that the cleaning schedules are kept in place, with the community team trying their best to avoid last minute changes. However, we see that the length and quality of cleaning can be improved. The length of cleaning is based on the home size. The cleaners should have enough time to clean all the bedrooms, bathrooms and communal areas. If this is not the case, we will be amending their cleaning schedule.
To improve the quality we have been re-introducing our checklists and on a weekly basis will check-in with our cleaners to make sure the deep cleaning of that week has been completed. More specifically, after the cleaning has been completed, our cleaners send us a report (which includes pictures) and we can check if they have completed the assigned deep cleaning task of that week.
Woohooo, we love that you love our events and so naturally your feedback has been to plan more events! There was feedback that you would like more events that are less focused on drinks, not too early on the weekends and more cultural events (you guys really aren’t picky, are you?!) Given the logistics of planning events midweek, we will begin hosting more events on weekends. This includes re-introducing our ‘Meet The Neighbours’ event. A perfect event for you to meet other Casa Mia members that live in your neighbourhood. We will also start organising bigger events every couple of months. They will be similar to our Summer BBQ but instead of the barbecue food we will order pizza or other finger food. We will update you as soon as we start planning our first one! We are also planning to share information about walking tours around Singapore so you can get to know popular neighbourhoods of Singapore, as well as art jamming and other fun activities.
Like in the last survey, a couple of your comments suggested that you could hold interviews to ‘screen’ new housemates. Although this is a great idea, it is not very feasible on a scale of over 400+ rooms. This is why we’ve invested a lot of time and effort into building and implementing our screening questionnaire, and feel it has been a great support for our sales team. In the past year we’ve confidently been using our pre-selection questionnaire as a tool to understand whether prospective members would be the right fit for our community. Although we would love to offer everyone a room with us, the community lies at the heart of Casa Mia Coliving. This means that there are instances where we cannot offer someone a room. Ultimately, this has resulted in a much stronger community feel as well as less frustration and tension when it comes to housemate interactions. You can find out more about the tool here. That being said, a few comments have suggested including more varied questions in the questionnaire. We have taken this feedback onboard and will be implementing it moving forward.
We also received specific feedback about our selection criteria for rooms. As you may know (if you joined Casa Mia in the last year) we strive to balance the housemates by gender and nationality. We wanted to take the opportunity to explain to everyone why we have this in place.
All of these things are in place to make sure you have the best experience possible. As you can imagine, it would be a lot easier for us to place anyone, of any age, gender or nationality into any given home, but our experience tells us that this way ensures the happiest members!
Part of joining the Casa Mia community is to be able to network and make more friends and a large majority (over 80% to be exact) of you say that they have felt joining Casa Mia has helped improve this and feel that we actively bring together like-minded people. The community team also makes sure that all of the new housemates are introduced via email - this gives you and the new housemate an opportunity to reach out, introduce yourself and welcome them into the home.
Overall, 80% of our members would recommend Casa Mia Coliving to their friends and family :) (ratings of 7/10 or higher)
We also asked our members for any other general feedback and suggestions that have either helped make their stay great or how it could be even better. Here are some of the comments:
This survey has become one of our most important tools to help us understand how our community is enjoying their time with Casa Mia Coliving. The results always spur on chats with the team at Casa Mia to come up with creative ideas and solutions to improve and create this the best coliving experience for our wonderful members. Stay tuned for our next survey coming in 2024!
Hi, I’m Flo, the Marketing Comms and Event manager at Casa Mia Coliving. Apart from organising the best events and making sure our social media is following the latest trends, I enjoy cooking, hiking, beach-ing and skiing (still waiting for a ski dome in Singapore).